The Secret Sauce For Organizational Success: Communications and Leadership on the Same Page

There have been tremendous changes in the media industry over the last couple of decades-most of them driven by technology and social media. However, there are still some constants that communicators and their leaders should remain focused on. In The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page, Tom Jurkowsky shows how important those constants are: -Being Responsive to the media-Providing access to the media-Ensuring good working relationships with the media-Always maintaining one's integrityThese constants are the mainstays of a respected and effective communicator. Maintaining these constants supports the credibility and respect of the communicator and the organization he/she represents. They are also the pillars of being a good leader, regardless of whether that person is a communicator, a line leader or the chief executive officer of an organization.In The Secret Sauce, Tom Jurkowsky uses his nearly 50 years as a professional