Shane is at it again in this new, improved second edition of the classic introduction to ethnographic research. The new text still features our intrepid heroine as she learns what makes ethnography tick against a backdrop of Wild West metaphors, cowboy hats, cattle stampedes, and cacti—and the new edition expands on important content to provide more in-depth material and deeper opportunities for readers to learn. Added indispensable material on study design, ethnographic foundations, theoretical frameworks, and ethnographic writing complements the original material from the beloved first edition. Whether you are a complete novice or someone already familiar with ethnographic method but looking to learn more about a particular aspect of study design, this text provides a fun, creative way to engage with complex methodological ideas and questions. Updates include: • The new edition synthesizes a broad range of writing on the topic of ethnographic methods, giving students a flexible