A practical guide to integrate Service Design Thinking and Lean Startup in the service era. 'Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day.' - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business 'In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy.' - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no
