From the New York Times bestselling author of A Long Strange Trip and the publicist of the Grateful Dead, Dennis McNally, a riveting social history of everything that led up to the 1960s counterculture movement. Few cities represent the countercultural movement of the 1960s more than San Francisco. By that decade, the Haight-Ashbury neighborhood was home to several hundred colorful refugees from the conventional, self-branded 'freaks' (dubbed 'hippies' by the media) who created the world's first psychedelic neighborhood, an alchemical chamber for social transformation. Collectively, these freaks rejected a large part of the mythology underlying the traditional American identity, passing over American exceptionalism, consumerism, misogyny, and militarism in favor of creativity, mind-body connection, peace, and love of all things-humans, animals, and nature alike. Dennis McNally, author of the New York Times bestseller A Long, Strange Trip: The Inside History of the Grateful Dead, is a