The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: * How to get an unlimited marketing budget by doing things that work. * The key to creating unstoppable word of mouth for your idea or product. * Why it is a mistake to try and be on every social media platform. * The secret to buying advertising at a