The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

ALL-NEW SECOND EDITION COMING APRIL 2021!  This book is like having coffee with an award winning marketing expert.   Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:   Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform?   Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the 'sticker price,' why some