<b>“<i>Irresistible</i> is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of <i>New York Times</i> bestsellers <i>David and Goliath</i> and <i>Outliers</i></b><br><br><b>“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, <i>New York Times </i>bestselling author of <i>Originals</i> and <i>Give and Take</i></b><br><br>Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an aver
