There has been a paradigm shift brought about by the quest to capture and maintain the attention of consumers in the ever-changing world of marketing, where consumers are constantly being inundated with information. This has led to the introduction of AI-Powered Personalized Marketing. Through the use of this groundbreaking method, businesses are able to create highly personalized experiences that resonate on an individual level, thereby revolutionizing the way in which they interact with their customers. Personalized marketing that is powered by artificial intelligence entails, at its core, the utilization of artificial intelligence and advanced data analytics in order to personally personalize marketing techniques to each individual customer. An in-depth insight of individual preferences, behaviors, and demographics is achieved using this approach, which goes beyond the usual segmentation paradigm. The end result is an approach that is both dynamic and individualized, and it speaks
