What does it take to thrive as a product manager in today's fast-evolving landscape? The role of product management has changed dramatically, for the better-no longer defined by outdated principles, but by empowerment, collaboration, and the ability to adapt to emerging technologies like AI. Next-Gen Product Management provides the roadmap for product professionals to future-proof their careers and embrace the next wave of innovation. Written by three seasoned experts- Teresa Cain, Dr. Bart Jaworski, and Diana Stepner-this book combines decades of experience with actionable insights and proven practices. Whether you're just starting your product journey or looking to reignite your passion for the craft, this book offers invaluable guidance for every stage of your career. Inside, you'll find: * The evolution of product management, from its origins to its modern-day challenges * Strategies to break into the field, grow your skills, and rise to leadership roles * Practical advice on