Over the last couple of decades, a new generation of startups born from creative industries but enabled through new technologies has invaded the world of business, stamping their mark in fields as varied as virtual to human avatars, augmented reality, video games, and even artificial intelligence. However, many such budding entrepreneurs lack what it takes in experience and knowledge to manage or scale such enterprises. Upstart sheds light on the many successes and some of the challenges involved in navigating a top creative business in an ever-changing technological landscape. While it provides insights for those within the industry, this book also offers broader lessons intended for all entrepreneurs and business leaders. The key questions it explores include: * How does one manage the unmanageable in a tech-driven, fast-paced environment? * What can the rise of this new industry reveal about business models and the assumptions that underpin them? * How might creative tech
