Radical-right behavior is increasing across Western democracies, often very quickly. Previous research has shown, however, that political attitudes and preferences do not change as quickly. Vicente Valentim argues that the role of social norms as drivers of political behavior is crucial for understanding these patterns. Building on a norms-based theory of political supply and demand, he argues that growing radical-right behavior is driven by individuals who already had radical-right views, but who did not act on those views because they thought that they were socially unacceptable. If these voters do not express their preferences, politicians can underestimate how much latent support there is for radical-right policy. This leaves the radical right with less skilled leaders, who are unable to mobilize even radical-right voters to support them. However, if politicians realize that there is more private support for radical-right policy than is typically observable, they have an incentive
