A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today's most passionate change-makers 'This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.'--John Kerry From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements--from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights--had the same fervent support as your favorite artists. Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements
