Formed in 2009 by Sofia Prantera and Fergus Purcell, London-based and Italian-designed label, Aries has cemented itself as a permanent fixture on the streetwear scene. Consistently turned to as a purveyor of UK-style cool, the clothes are marked by a certain bookish meets street sensibility, garnering it a cult following. The brand has always leaned into an insightful use of graphics, the Aries logo and No Problemo are instantly recognizable and donned by fashionable Gen-Zers, skaters, artists, and tastemakers across the globe. Aries continues to have its finger on the pulse, interacting with an untouchable group of creatives: David Sims, Joshua Gordon, and Mia Khalifa and behemoth brands: Clarks, Crocs, New Balance, while infusing everything they touch with a mixture of expertly curated underground reference points and undeniably fresh energy. This tome, sitting at just under 400 pages, collects the brand s collaborations, photographs, graphics, community, and clothing from the last
