Simply zen - Age Benefit & Moisturizing Whiteness Shampoo 1000 ml Enriched with blue-violet pigments that work to neutralize golden tones in the hair, giving it a cooler and brighter color. In addition, the formula also contains proteins, plant extracts and UV filters that have a nourishing and protective effect on the hair. The shampoo penetrates and gently cleanses the hair while leaving a beautiful shiny and soft finish