'A much needed, sobering look at the seductive promises of new technologies. You couldn’t ask for a better guide than Jack Stilgoe. His book is measured, fair and incisive.”Hannah Fry, University College London, UK, and author of Hello World: How to be Human in the Age of the Machine “A cracking and insightful little book that thoughtfully examines the most important political and social question we face: how to define and meaningfully control the technologies that are starting to run our lives.”Jamie Bartlett, author of The People vs Tech: How the Internet is Killing Democracy (and How We Save It) 'Innovation has not only a rate but also a direction. Stilgoe’s excellent new book tackles the directionality of AI with a strong call to action. The book critiques the idea that technology is a pre-determined force, and puts forward a concrete proposal on how to make sure we are making decisions along the way that ask who is benefitting and how can we open the possibilities of innovation
