This book examines conceptualizing capability (koso-ryoku), the most important ability for thriving in the era of innovation. A new approach, 'formative conceptualizing capability,' is proposed as the core knowledge methodology for innovation and management, which is is a fundamental human ability that goes beyond the boundaries between cognitive and tangible realities to shape concepts and drive innovation. Traditional studies on imagination in Western philosophy are combined with knowledge creation theory based on Eastern way of thinking. The book argues the capability should be at the core of innovation management, offering insights and principles for navigating the challenges of the present age. Japan has experienced the world's earliest capitalist setback and is stuck in a prolonged stagnation. The author maintains, however, that what is needed in this coming chaotic era is not only “imagination”, as it would be called in English, but also the power of creating koso, the