Elvis and the Colonel: An Insider's Look at the Most Legendary Partnership in Show Business

A fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view. Colonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker. Ingrained lore has it that Parker took advantage of 'poor country boy' Elvis to sign the singer who became 'The King'. But Elvis and the Colonel shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including: --ingenious merchandising (eg, selling both 'I love Elvis' and 'I hate Elvis' buttons) --licensing and branding, from