This groundbreaking book demystifies generative AI’s transformative impact on media, socio-cultural dynamics, ethics, and policy. Defining generative AI as an evolutionary leap in the development of artificial intelligence, the author examines intricate human-machine interactions and socio-technical dynamics, advocating robust, proactive AI governance to address emerging uncertainties. The book is clearly structured into six key chapters, each exploring distinct aspects of the relationship between artificial intelligence, media, and society. The chapter on 'Transformation' examines how machine behavior is reshaping our datafied society, questioning whether data is the new oil, or digital manure. 'Generative AI' investigates the models and future impacts of generative AI as a co-intelligence, revisiting the Turing Test and analyzing societal-business impacts. 'AI Media' explores the convergence of media and AI, highlighting robot journalism, synthetic content, and the disinformation
