This accessible text supports health practitioners undertaking qualitative research to inform clinical practice, guiding readers through the decision-making process from planning and proposing, through data collection, to dissemination and impact. Qualitative research makes an important contribution to the health evidence base, including improving service provision, practitioner communication, and patient safety, as well as informing policies, generating important knowledge about health, and providing populations with a voice in the health context. Balancing the need for practitioners to operate in an evidence-informed way, the increasing role of a research culture in the health service, and the everyday clinical demands faced in practice, this book includes strategies for managing the reality of undertaking qualitative research while working in clinical practice and includes a wide range of “bite size” chapters on topics such as: * Quality improvement * Evidence-based practice and