UNIVERSITY OF TEXAS PRESS

Spanish-Language Television

Spanish-Language Television

Produktbeskrivelse

How Spanish-language television networks continue to thrive in a rapidly changing media landscape. The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programming-the last redoubt of old media. There is an exception, though: Spanish-language television is thriving. Spanish-Language Television surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. AvilÉs-Santiago and Jillian M. BÁez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to “billennial” audiences-bilingual millennials-who threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Today’s

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Produktspesifikasjoner

Merke UNIVERSITY OF TEXAS PRESS
Navn Spanish-Language Television
GTIN/EAN/ISBN 9781477331163
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