What motivates us into doing or avoiding things? Why do our predictions not reflect reality? Traditional economics claims humans are rational actors. But is this true? Think about the last time you bought something expensive; was that item really the best choice based on value and utility? We all fall prey to irrationality and biases and make decisions based on them. This contradicts the wisdom of traditional economics. Outsmart Your Brain challenges everyday wisdom with the help of psychology and economics, commonly known as behavioral economics. Here you'll find counterintuitive answers to the motivations behind our actions. This book is for those who don't fear reality, have inquisitive an nature, enjoy challenges, and like to understand the real motivations of human nature - who like to outsmart their brains. Why do smart people make irrational decisions so often? - Understand why people value some things more than others. - How to use incentives to actually achieve what you want.
