An innovative approach to standing up for your values in the workplace—inspired by a popular program from the Aspen Institute “In business and in life, we often know what is the right thing to do, but we have trouble implementing it. This book, developed in conjunction with the Aspen Institute’s Business and Society Program, shows how we can all give voice to values and make the right things happen. It is a wonderful guide to help us enter an era of responsibility and of leadership based on values.”—Walter Isaacson, CEO, Aspen Institute “Inspiring and empowering. Instead of thinking ‘I wish I could,’ readers will come away saying ‘I know I can.’”—BizEd How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and
